Practical Magic

art direction, illustration, product design, animation, social, printmaking

I worked with creativity coach Kate Taylor to co-create the Practical Magic deck — a toolkit of 56 individually illustrated prompt cards to help people spark creative thinking — and lifestyle brand. I illustrated the deck and book and created a social campaign, leading to a successfully funded Kickstarter launch in May 2018. The deck was picked by Kickstarter staff as a "Project We Love" in its launch week; has been featured in publications such as Psychologies and In The Moment Magazine; and at the Mindful Living Show in London.

I created limited edition, hand-pulled screen prints of five of the designs at Bainbridge Print Studios, where I also practice as an artist printmaker. Screen prints can be bought here, and decks, totes and other products can be bought here. We are launching a program of creative workshops in 2019.

My role: Co-creator, illustrator, art director, animator, photographer, printmaker.

Creator, writer: Kate Taylor

Designer: Simon Coupe

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