I worked with creativity coach Kate Taylor to co-create the Practical Magic deck — a toolkit of 56 individually illustrated prompt cards to help people spark creative thinking — and lifestyle brand. I illustrated the deck and book and created a social campaign, leading to a successfully funded Kickstarter launch in May 2018. The deck was picked by Kickstarter staff as a "Project We Love" in its launch week; has been featured in publications such as Psychologies and In The Moment Magazine; and at the Mindful Living Show in London.
My role: Co-creator, illustrator, art director, animator, photographer, printmaker.
Creator, writer: Kate Taylor
Designer: Simon Coupe