Every two years, The Body Shop produces a “Values Report” for their stakeholders that detailed the company's ethical performance. My brief was to take this technical, information dense, 60-page report and create a digital version for employees and customers. It had to be an honest account of their achievements, challenges and philosophy in clear language.
I worked with animation studio Wyld Stallyons to turn the report into a series of colourful animations: Against Animal Testing, Support Community Trade, Activate Self Esteem, Defend Human Rights and Protect Our Planet. Here's a compilation of selected clips:
"This was a brave and transparent process for The Body Shop to undertake."
Gordon Roddick — Chair Of The Panel, The Body Shop
My role: Concept, writer, art director, animation co-director
Agency: Soup
Client: The Body Shop
Producer: Pete Starkey
For Wyld Stallyons
Animation director, animator: Jason Arber
Producer: Natalie Busuttil
Animator: Chris Sayer
Illustrator: Mina Song
Narrator: Denica Fairman
Voiceover recorded at Aquarium Studios and The Club, London
