Pain relief brand Voltarol launched their new "no messy hands" applicator pack and needed an instructional videos to show how to use it. The brand is light-hearted and celebrates The Joy of Movement, so I reimagined what could have been a piece of dry content as a series of character vignettes starring finger double act Lefty and Righty.
Working with director Effie Papa, we combined live action footage with hand drawn facial expressions to bring the characters to life. A bespoke finger-popping soundtrack added the finishing touch, and I even got my turn in the recording booth to voice the hapless Lefty.
I took the hands-free theme further to create an eye-catching series of assets for the launch campaign:
My role: Creative director, concept, art director, writer, illustrator, voices
Agency: Havas London
Client: GlaxoSmithKline
Film director, editor, voices: Effie Papa
Producer: Alex Davis
DOP: Peter Ellmore
AD: Nicoletta Contouli
2D Animator: Chris Papandreopoulos
Editor: Irida Zhonga
Sound design: Mark Hills @ Factory
